Brand + Arouse

A group of NSW oyster farmers are attempting to chemically boost the aphrodisiac qualities of their oysters — by feeding them Viagra.The farmers have patented the process and are now preparing to export to the Asian market, which they estimate could be worth $220 million dollars.

Marketing executive George May came up with the idea of feeding Viagra to oysters after he underwent surgery for prostate cancer.A common side effect of prostate cancer surgery is impotence. Following the operation, his doctor prescribed a low dose of Viagra to assist with his recovery.

The 59-year-old from Brisbane Waters initially crushed the tablets and sprinkled them on his oysters, hoping the combination would somehow fast track his return to normality. An idea was born, and Mr May approached struggling oyster farmers Royden Whitten and Barry Lambert to discuss whether it was possible to feed Viagra to growing oysters.

While the research and development of their product is still in its early stages, the NSW food authority says it's unlikely Viagra Oysters will be approved for sale in Australia. Viagra is a prescription drug and therefore oysters containing traces of the drug would not be permitted for general sale.

Brand + Germany

A German mistook a subway entrance for an underground car park and her vehicle got stuck on the stairs, police said on Wednesday.

The 52-year-old drove her Volkswagen Beetle across the pavement in central Duesseldorf and into the entrance where it ground to a halt about five steps down, police said.

Police estimated the damage at around $1,500 euros.

Brand + Blue

A national initiative to raise over one million dollars for Surfrider Foundation by offering exclusive "Blue" clothing and accessories from companies who support Blue. A portion of the proceeds' funds would then go towards Surfrider in any way they see fit.

Anyone can purchase...

-----> "Blue" Billabong boardshorts made of recycled plastic water bottles,
-----> Reef sandals,
-----> Electric sunglasses with a blue Swarovski crystal embedded,
-----> Nixon tide watch,
-----> DaKine "Blue" backpack.

"Each one has a unique identifying mark," he says of the line of accessories that ties into the color or "Blue" logo. By September, O'Neill will begin producing "Blue" t-shirts and by the end of the year, Desai may have two or three more companies sign on to a different category, each committed to continuing their line and even expanding into several different products.

Ozlat.ws is very much surf and community orientated and will be donating 20% of all sales to the 'Blue Campaign' with specially designed condom tins (surfer edition). Stay tuned!

Brand + Carbon

Climate change is a serious problem affecting all of us. Our current carbon dioxide emission levels are causing global warming and are unsustainable for the planet. Going carbon neutral is an easy way that we can all contribute to a solution by taking responsibility for the carbon dioxide emissions we create with our cars, airplanes and energy use.

One effective way we can combat greenhouse gas emissions is to plant trees. Trees absorb carbon dioxide while they grow and trap it for years to come. On average, over 30 years, a tree planted in Australia will absorb 230kg of CO2. Trees also help to combat salinity, reduce soil erosion, clean underground water systems and provide habitat for wildlife.

Brand + Belief

Well, it's not hot rocks but appropriate (by William Arthur Ward)...

Believe while others are doubting
Plan while others are playing
Study while others are sleeping
Decide while others are delaying
Prepare while others are daydreaming
Begin while others are procrastinating
Work while others are wishing
Save while others are wasting
Listen while others are talking
Smile while others are frowning
Commend while others are criticizing
Persist while others are quitting

Brand + Germany

A naked American tourist raised eyebrows when he went for a walk through a German city and told police he thought this was acceptable behavior in Germany.

"We have been having unusually hot weather here lately but, all the same, we can't have this," a spokesman for police in the southern city of Nuremberg said Tuesday. "The man said he thought walking around naked was tolerated in Germany."

Many Germans enjoy nude sunbathing which is allowed in public parks. The 41-year-old was carrying his clothes in a bag when police stopped him Monday evening after complaints from pedestrians.

The tourist was not under the influence of drugs, said police. They made him get dressed and pay a 200 euro ($269) deposit pending his investigation for indecent behavior.

Brand + Arouse

You know the scene: flirtatious looks across a crowded bar; conversation laced with anticipation; a hasty retreat to a new lover's home, and a night of unbridled passion. What follows is anyone's guess...but two decades of child support is probably not what most of us have in mind.

The classic one-night stand can take on considerably more permanent status if it leads to the patter of tiny feet. And while the birth of a baby is cause for celebration, it may not elicit such a warm response in a man whose parting words were "I'll call you".

Apart from the emotional ramifications of sharing a lifetime of parenting with someone whose name you barely remember, it can also mean paying 18 years of child support. The fact that the baby is the result of a drunken quickie offers the father no escape from his fiscal responsibilities.

In Australia, child support is administered by the federal Child Support Agency (CSA). Based on the CSA's 2007 calculator (at www.csa.gov.au) a man earning $60,000 annually can be liable to pay as much as $8164 each year in child maintenance. And there's no easy way out of it. The CSA is linked to the Australian Tax Office, so outstanding child support can be garnisheed from wages or taken from a tax refund. Even bankruptcy won't clear the slate, as unpaid child support is one of the few debts that remain payable by bankrupts.

The only route open to a man in this position is to hope the child is not his. According to CSA's Assistant General Manager, David Mole, "A person is considered to be the child's parent and therefore required to pay child support if they:

• are named on the child's birth certificate
• were married to the mother when the child was born
• cohabited with the mother during the presumed period of conception
• legally adopted the child
• have a statutory declaration acknowledging they are the parent, or
• have a court order which states they are the parent".

Mole adds that if a man "believes he is not the biological father of a child he can apply to court for a paternity decision".

Before heading off to a budget-busting meeting with his solicitors, our dad-in-denial can check to confirm whether or not the child is his. For about $295 it's possible to buy a do-it-yourself DNA kit that will indicate whether the father and baby share the same gene pool.

These kits, which involve a painless inner-cheek swab from both the man and child, can be ordered online through websites like the UK-based www.dnabioservices.com, Canada's www.genetrack.com and www.dnasolutions.com.au.

These tests provide a high level of genetic certainty but they won't cut the mustard in court. When it comes to removing child support liability, the Family Court only accepts DNA samples taken under medical supervision from all three parties — mother, child and suspected father. These tests cost upwards of $900.

Two decades of child support versus a fortune in DNA tests? It makes $10 for a designer tin of rubbers look like a very good investment indeed! Stay tuned to find out where to go!

Brand + Reputation

Brand Reputation is a discipline separate from that of traditional branding campaigns. Brand Reputation recognizes that due to increased transparency and access to information, “traditional branding” whether through mission statements, marketing or affiliations can easily be verified and evaluated. Thus reputation plays an increasing role in keeping organizations honest and forcing them to take definitive actions, rather than simply making public statements. Both consumers and employees are getting into the game.

Another shift has been organizations coming to embrace themselves as brands. For example, the university one attends, or the organizations one affiliates are increasingly recognizable and monetizable. Knowing that someone attended a certain college, or is affiliated with certain brands conveys all sorts of ethnic and class related information. Globalization has further complicated branding due to differences in cultural and geographic interpretations.

Brand Reputation is community driven. Its appeal is often on a more human or emotional level and is acted out through user-engagement. It is greatly enhanced by the interactions of community members with the brand itself and by community members interacting with other community members.

Brand + Blog

A blog (short for web log) is a website where entries are made and displayed in a reverse chronological order. Blogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of most early blogs.

A bloke by the name of Jon Yeo has created a wonderfully inspirational blog on LOA, otherwise know as the Law of Attraction. The Law of Attraction is commonly associated with New Age and New Thought theories. In actual fact, "The Secret" (both book and movie) is based on the LOA and Jon ties it all together in his blog with the SGR Program, and is a must see!

And there are not words in my caliber that will suffice, so we finish on a quote from the ever inspirational Johan Wolfgang von Goethe... 'What you can do or think you can, begin it - boldness has genius, power and magic in it!'

So stroll on down to http://jointhesecret.blogspot.com, or just do as you usually do and just click on the heading to be redirected.

Brand + Network

You've heard how important it is to build a list for your online business activities. But how? What should you focus on? It's a subject that can get pretty in-depth, but most of the people who try to teach you about it forget the basics... Like WHY you should build a list, and what you should focus on.

Without a list, you have no one to speak to. When you have no one to speak to, you have no one to promote to. It all starts with the list. It's a marketing FACT that to increase sales & traffic for your business, you need access to a large number of prospects.

While many spend hundreds of dollars every month advertising to targeted opt-in lists, we can show you how to do it for FREE and even experience better results! How? Well the answer is simple and it all starts by building your own social network.

It's been proven that having your own network of prospects will yield much better responses from your advertising than the traditional opt-in list. The personal approach in social networks is more interactive, as a result produces much more responses then any opt-in list.

Ultimately social networks allow you to build relations and trust with your prospects directly. Sit back and watch your network grow virally at warp speed as social networks create viral marketing in the most human contagious form. Just click heading and start building.

Brand + Forum

An internet forum is a web application for holding discussions and posting user generated content. A sense of virtual community often develops around forums that have regular users. Internet slang and image macros are abundant and most widely used in internet forums.

In context of abundance, "The Secret Meeting Place" is all about empowering cycles of abundant attraction, and thus in general empowering you to be more you. It is a forum where affirmations, gratitude, the law of attraction, the secret, and the science of getting rich... all co-exist in abundance and harmony.

So feel free to wander on over and have your 2 cents and be part of this online community that has evolved from the SGR Program, just click the heading or visit www.thesecretmeetingplace.com

Brand + Coaching

A coach is a person who supports people (clients) to achieve their goals, with goal setting, encouragement and questions. Unlike a counselor or mentor, a coach rarely offers advice. However, term coaching is often misused in situations where the "coach" provides expert opinion and "how to" answers and advice.

Coaching does not include the given solution for the problem but will energize the coachee to solve the problem. Typically, a coach helps clients to find their own solutions, by asking questions that give them insight into their situations. A coach holds a client accountable, so if a client agrees to a plan to achieve a goal, a coach will help motivate them to complete their plan.

Having studied The Science of Getting Rich for more than a quarter of a century, Bob Proctor knows that this little book is THE primary "How to Manual" for changing your entire life. The book's author, Wallace Wattles, is focused on instructing you toward the fast and sure development of monetary wealth, and that's an aspect of life you probably wouldn't mind vastly improving!

The Secret movie was a manifestation of this very same book.

Now, Bob Proctor has volunteered to coach you weekly on The Science of Getting Rich (SGR), providing added wisdom and insight from 40 years of coaching people around the world. By becoming a member, you have access to these weekly coaching calls with Bob Proctor.

Just click the heading or visit: www.thesecretsgrline.com

Brand + Wellness

Wouldn't you agree that people today are looking to find their own answers, their own truth, their own solutions? In all areas of life? Wouldn't you also agree that there is an enourmous amount of conflicting and misleading information out there regarding health and wellness versus sickness and disease?

Well, I have come across a remarkable man by the name of Bob Beliveau. He is the president of World Class Wellness, a wellness company that specialises in transforming elements of living and working space into one that PROMOTES wellness. He is a wellness lifestyle coach and contributing writer for several health and business magazines. And to top it all off he has recently launched a worldwide radio talk show "The Next Big Thing: Living In A Wellness Home" (hosted on Skype).

As a successful business owner, Bob is a sought after speaker in both the entrepreneurial and wellness industries. As an internationally certified wellness consultant for Nikken products and technologies, he shares his passion, knowledge and experience gained from utilising these life altering products. By informing and educating others around the world, he is able to provide his clients with better choices for wellbeing and balance in their everyday lives.

To answer any of your questions or get a FREE phone consultation to discuss any of your needs, and also provide a complimentary online or in-home demonstration on any of the products, just click on this heading or access: www.worldclasswellness.com

Brand + Gratitude

Gratitude equals wealth. Wealth equals gratitude. You’ve probably heard one of those expressions before… or at least something similar. Certainly the connection seems true on an internal, emotional level. It’s hard to imagine feeling wealthy without also being grateful. And if you’re truly grateful, you probably feel wealthy as well, regardless of your actual circumstances.

Because of this apparent connection between wealth and gratitude, many so-called wealth experts suggest that if you want to increase your wealth, you should focus on being more grateful. This sounds pretty good on the surface and meshes well with the Law of Attraction. The idea is that by feeling more grateful, you’ll feel more wealthy and thereby attract more abundance into your life.

When you feel grateful for existence itself, you move from doing grateful to being grateful. At this level you finally activate the Law of Attraction because you’re broadcasting gratitude all the time. It becomes part of your identity. Ultimately you attract circumstances that resonate with who you are.

In practical terms as my gratitude has become more unconditional, my life circumstances improve to keep pace. These changes are very noticeable, like increases in my income or seeing my relationship with my kids improve. In keeping with the Law of Attraction, this is to be expected because if I’m grateful for everything in my life in advance, I should attract the circumstances that are congruent with those thoughts and feelings.

To facilitate this life-altering process, (www.gogratitude.com - Just click on the heading) has specially prepared a series of 42 short, inspiring and instructional "knew views on Gratitude" messages which will be delivered straight to your heart, mind and email inbox, one day at a time, over a 42 day period. They've crafted these unique, whole-brained messages to be super easy to digest by appealling to both the left and right brain.

Brand + Viral

One way to potentially create a lot of traffic to your site is with the use of viral traffic referral websites. The way these usually work is that you sign up under someone who referred you and then view their and other sites in the downline.

You then get a referral url to send traffic to and begin building a downline and traffic. The idea is that once you get enough people signed up they will refer others too and soon there will be thousands who view your website.

So will this kind of traffic work for your site? It definitely can depending on what kind of website you have. Basically this works best with lead generation pages. You probably won't have much luck using direct sales sites.

Even though the quality of traffic will be low using this method I think it's worth taking a look at for many. The more people you can get to see your site the better. The traffic your downline generates is all free traffic.

Another way of looking at it is that the people who see your site using this technique are also webmasters like you and if they like your site they just might link to it, or better yet signup.

Oh and one more thing, if you click on the heading of this post it will take you to a great website that allows you to do this. Better yet, once you register, you can upgrade for free to get $5 worth of banner ads equating to 15,000 impressions... Couldn't be a bad place to start!

Brand + Arouse

German sex shop chain Beate Uhse must pay German soccer stars Michael Ballack and Oliver Kahn $50,000 euros each for using their names for vibrators without permission, the company said Monday.

The company had marketed the sex toys, dubbed "Michael B." and "Olli K.," before Germany hosted the World Cup in 2006.

Although the surnames of the two German soccer stars were not used, it was clear they referred to Chelsea midfielder Michael Ballack and Bayern Munich goalkeeper Oliver Kahn.

Kahn and national team captain Ballack sued Beate Uhse in court for unauthorized use of their names and won.

Brand + Rotatrix

Rotatrix is the Worlds' First Combined Rotating - Random - Rolling & Fixed MLM System which will not only shake up but also turn the MLM industry upside down by giving every single member an equal opportunity of being at the TOP of not one matrix but several!

ROTATING MATRIX

The Rotating matrix places new positions at the TOP every 24 hours before rotating completely giving every member the opportunity to be at the top of this 3 x 10 matrix.

RANDOM MATRIX

Every 24 hours the Random matrix rebuilds itself in a totally random order placing positions anywhere within it, giving every member the opportunity to be at the top of this 3 x 10 matrix.

FIXED MATRIX PLUS ANOTHER RANDOM MATRIX

Standard 2 x 10 Fixed matrix plus a Random 2 x 10 matrix that Rebuilds itself every 7 days.

ROLLING MATRIX PLUS ANOTHER RANDOM MATRIX

Every 7 days the Rolling matrix rolls all new positions to the TOP of this 2 x 10 matrix plus a Random 2 x 10 matrix that Rebuilds itself in a Random order every 7 days.

Brand + Quote

Nice and short today with a classic quote
from a legend! Enjoy and agree...

'No more effort is required to aim high in life,
to demand abundance and prosperity,
Than is required to accept misery and poverty.'

Napoleon Hill

Brand + Affiliates

Well, there are multiple levels of affiliates and referrals. When a given affiliate has reached the maximum number of referrals they can refer, any "spillovers" will be placed as a referral for this affiliate's first referral.

For example, if affiliates are allowed 3 referrals each and you, as one of the affiliates refers 4 other affiliates - Anna, Bob, Charlie and David. Anna, Bob and Charlie will be placed directly below you in level 1 (or level 2 if you consider yourself level 1). So what happens to David?

David will be placed as a referral made by Anna. Therefore David will be placed in level 2 (or level 3 if you consider yourself level 1). This method helps fill up the chain much faster and allows you to generate the most income from a larger range of referrals. Referrals that you generate for yourself and that are generated for you by the affiliate who referred you.

Normally, typical forced matrix systems are very deep and have a smaller width. If, for example, a matrix is set with a width of 4 and a depth of 8, you have the potential to refer 4 + 16 + 64 + 256 + 1,024 + 4,096 + 16,384 + 65,536 = 87,380 affiliates. And with a forced matrix structure, getting that many referrals is no difficult task.

As a result, you, as an affiliate, are inclined to sign up as there are affiliates before you who will help you develop your downline and fill up your matrix very quickly.

Brand + Arouse

Sex can make you forget! Sometimes sex can cause TGA, Transient Global Amnesia. TGA affects men more than women. It can cause complete loss of memory after orgasm, lasting from a few minutes to many hours. So if your partner looks a little dazed after great sex, just put it down to TGA.

Burn 7500 calories this year! Having sex three times a week burns 7500 calories per year. That's the equivalent of jogging 120 kilometers. Sex can help you stay thin.

Endytophilia: Arousal only from partners who are clothed.

Tranquilizer: Sex is the safest tranquilizer in the world. IT IS ABOUT 10 TIMES MORE EFFECTIVE THAN VALIUM!

Beauty: Sex is a the perfect beauty treatment. Scientific tests found that When a women makes love she produces the hormone estrogen, which makes her hair shine and skin smooth.

Brand + Vision

Leaders most organizations behave in one of two ways: they are either compelled to talk about their vision at every possible chance, or the vision is only thought about during the annual strategic planning sessions and pointedly ignored the rest of the time.

Vision is a $50, cottage-industry-spawning, buzzword. But really a vision is simply your mental image of how things could or ought to be. In general this should be fairly high level, so that you don't have lots of visions. If you do, it's fairly likely that what you really have are goals related to a single overarching vision.

One of the necessary conditions for creating a vision of your own is being able—either by virtue of training, natural ability, or time in a position of sufficient seniority—to see the big picture and then to see what's wrong with that picture and imagine how things could be better.

Brand + Jaeger

Although it’s not yet a problem for those of us who dwell in the inner-city, a rather interesting precedent has been set in the regional NSW town of Newcastle, where the local council have made the rather contentious decision to ban bars, clubs and pubs from serving shots. No more Jaeger bombs for our Steel City friends it would seem!

The ban comes in the face of attempts by police and the local council to curb the anti-social behaviour attributed to binge drinking. A recent spate of violent incidents were the catalyst for the prohibition, with Rolly de With of the Newcastle Liquor Accord remarking to news.com.au; “Sure, the vast majority act and drink responsibly and they behave. But there is always the minority who screw it up for the majority.”

Could we potentially see similar rules being put in place in metropolitan areas? Only time will tell. In the interim, perhaps you could sink a shot or two this weekend, in remembrance of Newcastle’s sober party-people.

Brand + Arouse

At times it can seem like the world is covered in posters telling us to use condoms. Whether they’re on the toilet door, in your favourite bar, or plastered across a wall down the street, it can seem like you’re being told to do something that seems like common sense anyway. But there are sometimes situations where people don’t use condoms, and this can lead to some pretty major consequences.

Condoms not only prevent pregnancy, they are also the ONLY way to protect yourself from becoming infected with a sexually transmitted infection (STI). There’s no two ways about it – STI’s are nasty, and infections like chlamydia and herpes aren’t curable, which means they’re with you for life.

Brand + Earth

“Live Earth Australia will kick off 24 hours of music spanning all 7 continents to focus the world against global warming,” Wall said. “Over 100 headlining artists ranging from Madonna to The Police to Wolfmother, all of whom are donating their time to perform at the concerts, will inspire an audience of over 2 billion people.

Live Earth is designed to trigger a mass movement to combat our climate crisis. The climate crisis touches everyone, everywhere. Live Earth is about motivating people in every corner of the planet to ‘Answer the Call’ and make meaningful and lasting changes in their lives to combat global warming.”

Live Earth is a monumental music event that will bring together more than 2 billion people to combat the climate crisis. Live Earth’s 24 hours of music across 7 continents will deliver a call to action and the solutions needed to answer the call. Live Earth marks the beginning of a multi-year campaign led by The Alliance for Climate Protection to move individuals, corporations and governments to take action.

Brand + Dogtown

Dogtown As a concept has existed since the early 1970's. It was the birthplace of progressive skateboarding, Santa Monica/Venice, California. In the celebrated documentary Dogtown and Z-Boys, Venice was a forgotten slum by the sea. Out of the wreckage of Abbot Kinney's dream town gone bad, roamed young surfers searching for outlets after the surf got blown out. They found it through an aggressive approach to skateboarding never seen before.

Venice, California, circa early 1970's, a group of kids rode hand me down clay wheel skateboards, trying to emulate the surf moves of Larry Bertlemann, Buttons and Mark Liddell. They'd speed down the block, bombing the hills and running the stop signs at the bottom with reckless abandon. This group of surf /skate rats soon came to be known as the Zephyr Team. Being poor kids in a mixed ethnic neighborhood made them grow up fast. Low income backgrounds often lead to creativity and ingenuity by necessity.

Brand + Smile

How many people want what a happy person has versus the number of people that want what a sad and angry person has?

Remember that you always represent someone or something all the time. At the very least, you represent yourself and family name. You quite often represent your company or group. And you need to remember that you always represent God.

The easiest way to put on a good representation for any of the above is by putting a smile on your face. Most people don't remember the majority of what you say, but they will remember the feeling you left them with at the end of whatever it was you were saying.

If you delivered your Pulitzer-prize winning message with a negative tone and frown on your face, people will remember the negative aura but not the real message. However, if you deliver a simple message with a positive attitude and a smile on your face, they will remember that they had a pleasant experience during your presentation and are more likely to remember more.

You, your family, your job, your group and God deserve your very best. Again, the easiest way to deliver your best is to start with a smile on your face. Make someone's day and perform a random act of kindness. Remember to do it with a smile; the person will get even more out of your kindness.

Brand + Surfing

When you really think about it 99.99% of us basically surf for fun and or relaxation. Surfing, whether we like to admit it or not, could really be classified as a pretty effective modern form of therapy. A worth while surf combines a decent physical workout with a stylish serve of self-expression and a mental massage thrown in for good measure. It’s a unique balancing act no pun intended.

Let me quote Greben, Raltoff and Volnskos, A method of psychiatry, second edition, 1985-via JK: “Such a setting becomes one in which the ordinary pretences and conventions of daily life are suspended. It is a protected place, an operating room of the mind, in which vulnerability and honesty are encouraged. ” That sure sounds like green room time to me-tube riding or surfing as part of the subconscious healing process.

The Celibate Rifles articulate the relaxed simplicity of the surfing lifestyle perfectly in their song Tubular Greens, “All you need is a friend and a beach to be free, don’t need to have money to surf right in.” You know the deal - a couple hours of free time and you’re out their, man versus nature’s elements. You immerse yourself in the water, leaving all your general concerns on land, catch a bunch of waves and usually return to shore stress free and on a natural high.

Brand + Time

With the fast pace of society and our daily multitasking, we are already running on adrenaline for much of the time. This adrenaline can provide us with needed energy, but adrenaline is a result of stress, and our bodies were not designed to sustain those levels on a regular basis.

When a real emergency occurs, how do you cope if you are already stretched to the limit? The key is to cut the amount of daily stress by developing processes that limit your need to multitask, while improving both your concentration and productivity.

Brand + eData

There is a sad fact happening in our world today. Almost all of us are overworked, underpaid, and totally stressed out. This can all stop today.

What if I told you that you could walk in tomorrow and quit your job?

No more getting up at the crack of dawn;
No more sitting in traffic;
No more boss;
No more bills!

Hard to believe? Well, I see people quit their jobs and make their lives better every single day. In fact it's easy when you know how to do it... People all across the world are making thousands per day just from sitting at home typing!

Brand + Value

When you've decided on your offer, run it through this checklist to make sure it is as effective as it can be...

1. Does your offer have a high perceived value? "Perceived" is the key word here. The good news is that an effective offer doesn't have to cost much at all. It just has to be something of value to your audience. If you are a professional dog trainer and send an email to your list of people who each just got a new puppy, a valuable offer would be the downloadable article, "How to Train Your New Puppy."

2. Is your offer easy to understand and take action on? Have you gotten a direct mail piece or an email that had an offer that was so involved, so convoluted, that you just said, "forget it!"? You don't want people to be overwhelmed and forget your offer. Make it simple. Don't add a lot of conditions or steps. If you can, stick with one step...call this number, click here to download this whitepaper, type in this discount code, or register here.

3. Is your offer relevant to the product, service, or event you are promoting? A great offer isn't just good for the person who receives it; it's good for your business or organization too! Especially in the case of lead generation, you want your offer to tie into the product you're selling, event you're promoting, or service you're providing. That way, it will help advance the sale, or—better yet—inspire your audience to take immediate action. A white paper or a "10 tips" list are both great examples of this. They keep your reader focused on areas in which you are an expert and can be of further help to them.

Brand + Arouse

What does it mean for a goal to inspire you? It means when you think of your goal as if it were already here, it feels so incredibly appealing that you have an almost sexual attraction to it. The thought of your goal being achieved is downright arousing, and you experience a biological response to that effect.

When you’re sexually aroused, you feel a compulsion to take some kind of action. Your hormones take over, and you become incredibly focused and can’t think about anything but the object of your desire. This is what it feels like to be driven by a goal that really inspires you. It’s a magnificent obsession; even daydreaming about it is a delightful, energy-building experience. There’s a pleasant feeling of tension that drives you onward towards release.

Even though you may face some challenges and resistance along the way, they don’t phase you because overcoming them is a pleasurable experience when you’re aroused. Pursuing your goals is like practicing the art of seduction. You don’t whine about the problems you encounter because overcoming them only heightens your pleasure. If a problem knocks you back, you may be temporarily frustrated, but in the long run it just makes the pursuit that much more exciting and the reward that much greater.

Brand + Value

How do you find your value proposition when everything you do and everything you sell seems to border on being a commodity because everybody is trying to do the same thing to create competitive advantage?

Finding your value propositions in the midst of identifying your core competence can become quite difficult. A widget is a widget no matter where you buy it. Isn't it? Why should the customer pay more to buy it from you? That's the critical question. What value do you provide that makes your widget different, your company different, you personally different? If the answer to those questions solve a problem for your customer, create opportunity for profit for your customer or provides improved efficiencies then you may have found your value proposition.

Put some real thought into what you are actually doing for your customers. A fellow NSA colleague likes to say "Kodak doesn't sell film – they sell magic moments and BMW doesn't sell cars – you buy a "Driving Experience". You need to think about your business and what you really do for your customers in those terms.

Brand + Reputation

In case you've been living under a rock, the big buzzword in the marketing world this year is WOMM (word of mouth marketing), which emphasizes the value of a brand's reputation rather than a prefabricated image sold through advertising.

Boiled down to its basics, WOMM targets the customer's experience rather than the brand's message. Those experiences range from their opinion of the products themselves, to how friendly (or not) the person who answers the phone at your company's headquarters is. It argues that through WOM, a brand's reputation can be made or unmade, because people trust WOM more than they do advertising and traditional marketing.