Saturday, 5 May 2007

Brand + Arouse

What does it mean for a goal to inspire you? It means when you think of your goal as if it were already here, it feels so incredibly appealing that you have an almost sexual attraction to it. The thought of your goal being achieved is downright arousing, and you experience a biological response to that effect.

When you’re sexually aroused, you feel a compulsion to take some kind of action. Your hormones take over, and you become incredibly focused and can’t think about anything but the object of your desire. This is what it feels like to be driven by a goal that really inspires you. It’s a magnificent obsession; even daydreaming about it is a delightful, energy-building experience. There’s a pleasant feeling of tension that drives you onward towards release.

Even though you may face some challenges and resistance along the way, they don’t phase you because overcoming them is a pleasurable experience when you’re aroused. Pursuing your goals is like practicing the art of seduction. You don’t whine about the problems you encounter because overcoming them only heightens your pleasure. If a problem knocks you back, you may be temporarily frustrated, but in the long run it just makes the pursuit that much more exciting and the reward that much greater.

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