Brand + Blue

A national initiative to raise over one million dollars for Surfrider Foundation by offering exclusive "Blue" clothing and accessories from companies who support Blue. A portion of the proceeds' funds would then go towards Surfrider in any way they see fit.

Anyone can purchase...

-----> "Blue" Billabong boardshorts made of recycled plastic water bottles,
-----> Reef sandals,
-----> Electric sunglasses with a blue Swarovski crystal embedded,
-----> Nixon tide watch,
-----> DaKine "Blue" backpack.

"Each one has a unique identifying mark," he says of the line of accessories that ties into the color or "Blue" logo. By September, O'Neill will begin producing "Blue" t-shirts and by the end of the year, Desai may have two or three more companies sign on to a different category, each committed to continuing their line and even expanding into several different products.

Ozlat.ws is very much surf and community orientated and will be donating 20% of all sales to the 'Blue Campaign' with specially designed condom tins (surfer edition). Stay tuned!