Wednesday, 9 May 2007

Brand + Earth

“Live Earth Australia will kick off 24 hours of music spanning all 7 continents to focus the world against global warming,” Wall said. “Over 100 headlining artists ranging from Madonna to The Police to Wolfmother, all of whom are donating their time to perform at the concerts, will inspire an audience of over 2 billion people.

Live Earth is designed to trigger a mass movement to combat our climate crisis. The climate crisis touches everyone, everywhere. Live Earth is about motivating people in every corner of the planet to ‘Answer the Call’ and make meaningful and lasting changes in their lives to combat global warming.”

Live Earth is a monumental music event that will bring together more than 2 billion people to combat the climate crisis. Live Earth’s 24 hours of music across 7 continents will deliver a call to action and the solutions needed to answer the call. Live Earth marks the beginning of a multi-year campaign led by The Alliance for Climate Protection to move individuals, corporations and governments to take action.

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