Monday, 7 May 2007

Brand + Surfing

When you really think about it 99.99% of us basically surf for fun and or relaxation. Surfing, whether we like to admit it or not, could really be classified as a pretty effective modern form of therapy. A worth while surf combines a decent physical workout with a stylish serve of self-expression and a mental massage thrown in for good measure. It’s a unique balancing act no pun intended.

Let me quote Greben, Raltoff and Volnskos, A method of psychiatry, second edition, 1985-via JK: “Such a setting becomes one in which the ordinary pretences and conventions of daily life are suspended. It is a protected place, an operating room of the mind, in which vulnerability and honesty are encouraged. ” That sure sounds like green room time to me-tube riding or surfing as part of the subconscious healing process.

The Celibate Rifles articulate the relaxed simplicity of the surfing lifestyle perfectly in their song Tubular Greens, “All you need is a friend and a beach to be free, don’t need to have money to surf right in.” You know the deal - a couple hours of free time and you’re out their, man versus nature’s elements. You immerse yourself in the water, leaving all your general concerns on land, catch a bunch of waves and usually return to shore stress free and on a natural high.


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