Brand + Cause

If you have learned that nothing happens without a
definite cause. You will be enabled to formulate your plans in
accordance with exact knowledge. You will know how to control
any situation by bringing adequate causes into play. When you
win, as you will, you will know exactly why.

The ordinary man, who has no definite knowledge of cause and
effect, is governed by his feelings or emotions.

He thinks chiefly to justify his action. If he fails as a
businessman, he says that luck is against him. If he dislikes
music, he says that music is an expensive luxury. If he is a
poor office man, he says that he could succeed better at some
outdoor work. If he lacks friends, he says his individuality is
too fine to be appreciated.

He never thinks his problem through to the end. In short, he
does not know that every effect is the result of a certain
definite cause, but he seeks to console himself with
explanations and excuses. He thinks only in self-defence.

On the contrary, the man who understands that there is no effect
without an adequate cause thinks impersonally. He gets down to
bedrock facts regardless of consequences. He is free to follow
the trail of truth wherever it may lead. He sees the issue clear
to the end, and he meets the requirements fully and fairly, and
the result is that the world gives him all that it has to give,
in friendship, honor, love and approval.